Why one explanation works and another doesn’t.
Why people can agree and still act differently.
What happens when a sentence crosses languages.
None of it was planned. I kept following the questions. They turned out to form a fairly straight line.
My CV shows where I’ve worked. This shows how I think.
Everyone I’ve worked with was in the middle of something changing.
Most of them were just getting on with it.
About
First I ran a store. Then I supported twenty-four of them.
After that came learning, communication and language. The titles kept changing. The work didn’t: make complicated things usable without losing the person on the other end.
Now
Translation Support at H&M.
Checking that sentences are correct — and still work.
Where my attention goes
What can be removed without losing what matters.
Cutting usually takes the longest.
Why capable people struggle with instructions that looked perfectly clear to the person who wrote them.
I tend to follow that question wherever it goes.
Small things
Coffee that’s gone cold because a sentence wasn’t working.
An ordinary thing becoming interesting because my children noticed it.
The formal stuff
The dates, employers and titles are in the CV.
Thoughts
Some of these will look wrong to me in a year. That seems like the correct rate.
On trust
July 2026
It came from the most senior person in the room. The slide had confused the rest of us too. The relief was immediate and slightly embarrassing.
One person spends four seconds looking uninformed. Eleven people stop pretending. That isn’t a personality trait. It’s something a room allows, or doesn’t.
On language
July 2026
Two people can both be right about a sentence and still disagree. One wants accuracy. The other wants the sentence to land.
Most arguments at work aren’t about the answer.
They’re about what we’re optimising for — which nobody said out loud.
Naming it doesn’t resolve everything. It does lower the temperature.
On making
August 2026
Now they can become something testable by the afternoon.
We talk a lot about where AI is going.
I keep wondering where it lands.
In whose hands. And what becomes possible there.
Still asking
What does someone need before they can learn something genuinely difficult?
What are we actually measuring when we say someone is a good fit?
Which parts of your work are only difficult because they always have been?
Contact
About work. Or something you’re still trying to understand.
What I’d like to hear about
Something you’re changing your mind about.
A problem everyone has stopped mentioning.
I write back properly, which sometimes means slowly.